What are B2B companies, and what are their advantages?
When was the last time you hand-sewed a T-shirt? Likely never. Fortunately, retail stores, such as Target and Walmart, have T-shirts readily available on their shelves. This is just one example of how business-to-business (B2B) companies do a lot of the heavy lifting that allows end consumers to easily access the goods they need. B2B […]
Employee Spotlight: Hope Colclazier
We’ve got a new face around the office – our new Account Coordinator, Hope Colclazier! She is a recent Ball State grad who’s eager to jump in and help us help our clients. For Hope, working in advertising is an outlet for her to express her creativity and help businesses connect to their audiences. True […]
Intern Spotlight: Jacob Price
It is summer, and we have new interns! First up is Jacob Price, an upcoming senior at Butler University! With eagerness, Jacob is ready to take on this incredible opportunity and grow his passion for his future career in marketing. Continue reading to find out some more fun facts about our new creative intern! […]
Marketing Vocab 101 – The Language of Marketing
My internship at Burkhart Marketing has allowed me to learn more than I thought I thought possible in two short months. I learned everything from how far my design skills have come, how different the professional world is from university life, even how much everyone loves Paul’s homemade pizza. In the end, the one thing […]
How to Use Content Marketing to Grow Your Business
Content marketing has been around forever but it has recently become a popular way to grow businesses. However, it can be hard to navigate. Keep reading to learn what content marketing is, how it impacts the sales process and three common content marketing strategies. What is content marketing? Content marketing is the creation and sharing […]
Digital Display Advertising for Lead Generation and Conversion
Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead generation and conversion. 1. Tailor […]
Digital Ecosystems: How to Get the Most out of Your Website and Other Digital Tools
The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to keep pace. That being said, here’s what you need to know about keeping your digital ecosystem functional to provide experiences that convert. What is a digital ecosystem? A […]
How to Build Awareness & Maintain Relevance Among Target Audiences
Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the back burner for all but […]
Why CRM is the Key to Uniting Marketing & Sales
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic brilliance of keen marketing minds. Needless […]
7 Interview Tips for Designers
So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also pulled together a few specific interview tips for designers who want to land an agency gig. Best of luck! 1. Do your homework Take a look at the […]
