Code is a Must-Have Skill for the Modern Marketer
As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind the scenes for most marketing campaigns? From websites to apps and emails, code runs it all. That being said, code has proven to be a valuable skill for […]
How to Write Shareable Content
Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write. The visuals in your content […]
5 Marketing Ideas for Restaurants to Increase Thanksgiving Sales
The last week of November is certainly a busy one, to say the least. Thanksgiving, Black Friday and Small Business Saturday all packed into a three-day span bring heavy seasonal marketing. Since many families spend Thanksgiving cooking their own meals and at home with their families, restaurants may experience low sales throughout the weekend. However, […]
6 Ways to Show Gratitude on Thanksgiving
After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we are today. During a year filled with ups and downs, it’s especially important to keep gratitude top of mind. The act of appreciating and returning others’ kindness is […]
How to Seamlessly Navigate the Rise of Telemedicine
We once thought that coronavirus was a phase. However, once the World Health Organization classified it as a global pandemic, we knew we were wrong. Since then, communities and industries have had to adapt to the new “coronavirus” normal. One of the industries that have exploded in particular is telemedicine. Due to social-distancing guidelines and […]
Aligning Company Culture to Consumer Values
Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own. The retail industry in particular has witnessed this movement, prompting businesses to shift strategies to better align with […]
How Virtual and Augmented Reality are Changing the Sports Marketing World
The sports world is uniquely backed and currently grieved by loyal fans worldwide. Although teams are currently on the defense against COVID-19’s unknown playbook, they can take solace in the exciting opportunities that Virtual and Augmented Reality hold for future sports marketing efforts and fan experiences. Virtual Reality vs. Augmented Reality Virtual Reality (VR) […]
Must-Have Skills That Employers Are Looking For In 2020
As every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure out exactly what talents you should have. By getting ahead of the demand for certain skills, you will set yourself apart from the crowd. Read below the skills […]
How the Coronavirus is Affecting the Industries that We Serve
COVID-19, otherwise known as the Coronavirus, is taking the world by storm. The ruthless epidemic is taking no prisoners. Protecting yourself from the virus might be a bit difficult as hand sanitizer is becoming a hot commodity. Fearful consumers are clearing out grocery and supermarket retailers of the bare essentials to prepare for the worst. […]
Sports & Entertainment Marketing Partners
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