Expertise
Localized Marketing Specialists
Burkhart excels as your navigator in the realm of localized marketing, ensuring every campaign adheres to brand compliance while resonating with each unique community. We integrate localized precision with overarching brand strategies, maintaining compliance without compromising on creativity and impact. Our expert approach secures your position as an industry leader, fostering a brand identity that’s both globally consistent and locally embraced.
MULTI-LOCATION MARKETING
Thrive Across Territories
ACCOUNT-BASED MARKETING
Key Accounts, Customized Approach
FRANCHISE MARKETING
Franchise Success, Amplified
ADVERTISING CO-OP
Unite, Market, and Prosper
CASE STUDY
Fans Flock, Sponsorships Boost Traffic
WHY CHOOSE US
What keeps Burkhart in demand?
Frequently Asked Questions
MULTI-LOCATION MARKETING
Absolutely. Our team is skilled in navigating the complexities of different regional market dynamics. We use a combination of local market analysis, adaptive content strategies, and geo-targeted advertising to ensure campaigns are optimized for each specific region, driving performance and local engagement.
For local SEO, we optimize each location’s online presence through targeted keyword research, local listings management, and localized content creation. This ensures high visibility in local search results, driving organic traffic to each location’s page and improving overall online findability.
We assess the unique customer base and market conditions of each location to determine the ideal mix of digital and traditional marketing methods. By integrating online efforts with offline activities like local events and promotions, we create a holistic marketing strategy that maximizes reach and engagement.
Our marketing plans are flexible to accommodate seasonal variations, tailoring content, promotions, and advertising to align with local seasonal trends and customer behaviors. This adaptive approach ensures that marketing efforts remain relevant and impactful year-round.
We implement comprehensive online reputation management strategies that include monitoring reviews and social mentions, engaging with customers online, and addressing feedback promptly. By actively managing your online presence, we help maintain a positive brand image and build trust with your audience.
ACCOUNT-BASED MARKETING
We begin by analyzing your market, sales data, and customer insights to identify high-value accounts with the greatest potential for revenue and strategic alignment. Utilizing a combination of predictive analytics, industry trends, and your business goals, we ensure a targeted approach to account selection, maximizing the impact of your ABM efforts.
We develop custom content strategies that address the specific interests, needs, and business goals of each account, from tailored articles and case studies to bespoke videos and interactive digital experiences. By leveraging insights into each account’s decision-making process and preferences, we craft compelling, relevant communications designed to engage and convert.
We foster close collaboration between your sales and marketing teams through shared goals, regular communication, and joint strategy sessions. This alignment ensures a unified approach to engaging key accounts, with both teams working in concert to nurture and convert targeted leads.
We leverage leading-edge ABM platforms, CRM systems, and marketing automation tools to execute and manage ABM campaigns. These technologies enable targeted outreach, personalized engagement, and precise tracking of interactions and conversions, ensuring efficiency and effectiveness in our ABM efforts.
Post-conversion, we continue to nurture key accounts with ongoing personalized communication, value-added content, and exclusive offers. Our goal is to strengthen relationships, encourage loyalty, and identify opportunities for upselling and cross-selling, ensuring long-term growth and satisfaction.
Burkhart stands out as the ideal ABM partner due to our deep expertise in targeted marketing, strategic insight into B2B sales cycles, and commitment to leveraging advanced analytics for measurable results. Our comprehensive approach and collaborative spirit mean we’re not just a service provider; we’re an extension of your team, dedicated to achieving your growth targets.
FRANCHISE MARKETING
At Burkhart, we meticulously uphold national brand standards in local franchise marketing by overseeing every campaign’s execution. With a profound grasp of your brand’s strategic vision, we tailor local efforts to align with overarching guidelines. Through careful integration of brand-approved visuals and messaging, and consistent monitoring and auditing, we maintain brand compliance and enhance local engagement, ensuring a unified brand presence across all locations.
Success is measured through a combination of key performance indicators (KPIs) including local traffic growth, engagement rates, conversion metrics, and overall sales increases. We employ advanced analytics to track these metrics, providing franchisors and franchisees with clear, actionable insights into campaign performance and ROI.
Certainly, we’ve spearheaded numerous campaigns that have significantly enhanced franchise visibility, customer engagement, and sales. These include localized digital marketing efforts, targeted social media campaigns, and community engagement programs, all of which were aligned with the franchisor’s branding while effectively addressing local market nuances. Success stories and metrics from these campaigns are available for in-depth review upon request.
Our strategies for franchise development include targeted digital marketing to highlight the value proposition of the franchise, engaging content marketing to tell the brand’s story, and strategic use of social proof to build credibility. We focus on showcasing the support and success potential franchisees can expect, driving interest and investment in the franchise.
For new franchise locations, we implement a launch strategy that combines local market research, targeted digital marketing campaigns, and community engagement activities. By creating buzz through local influencers, PR efforts, and grand opening events, we quickly raise awareness. Simultaneously, we leverage SEO and local advertising to attract immediate interest and foot traffic, ensuring a strong market presence from day one.
Burkhart stands as the ideal partner due to our deep expertise in franchise marketing, our strategic approach to blending national brand consistency with local market flair, and our commitment to driving tangible results. With vast resources and responsiveness beyond the scope of most in-house teams, we offer a comprehensive suite of services designed to elevate your franchise to new heights of success.
ADVERTISING CO-OP
Burkhart works closely with each co-op member to understand their unique goals and market dynamics. We then develop a unified advertising strategy that reflects the collective objectives while ensuring individual messages resonate locally. Our expertise in brand management guarantees that all campaigns adhere to brand standards, providing a cohesive brand experience that supports mutual growth.
Absolutely. Our team has extensive experience in media negotiation, leveraging the collective power of the co-op to secure premium placements at competitive rates. We work with a wide network of media partners to ensure your campaigns are seen by the right audience, at the right time, and in the most impactful channels.
Yes, digital marketing is a core component of our advertising co-op services. We implement comprehensive digital strategies, including SEO, PPC, social media, and email marketing, to complement traditional advertising efforts. Our expertise ensures that your co-op benefits from a holistic marketing approach that engages audiences across all touchpoints.
Success is measured through a combination of performance metrics, including reach, engagement, and conversion rates. We employ advanced analytics to track these metrics across campaigns, providing transparent and detailed reports that allow co-op members to see the direct impact of their investment. By continuously monitoring performance and adjusting strategies, we aim to deliver the highest possible ROI for each co-op member.
We prioritize open communication and collaboration throughout the campaign development process. Regular co-op governance meetings and updates ensure that all members have the opportunity to contribute ideas, express concerns, and provide feedback. Our goal is to create a democratic environment where each member’s input is valued and reflected in the campaign’s direction.
Burkhart combines extensive experience in co-op advertising with a deep understanding of collaborative marketing efforts. Our commitment to leveraging collective resources, alongside our ability to craft tailored, impactful campaigns, makes us the ideal partner for any advertising co-op looking to maximize its marketing potential while benefiting from cost efficiencies and enhanced market presence.
