The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended so soon but am so grateful for all of the experience I gained. Working for Burkhart was my first professional experience, and I
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,
A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could be missing out on a lot of business. This experience goes beyond an angry phone call on your support line and can be
As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is a senior at Butler University studying Marketing and is very excited to start her first ever internship, and we’re pretty excited to add
Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is
Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered
When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. What Brand Positioning Is Brand positioning is what sets you apart from competitors. It can be defined as, “the act of designing
When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would be given would be delivering coffees and doing busywork that nobody else wanted to do. Looking back now, I can’t believe I thought
9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital to-do list manager, to see what opportunities the day has in store for me. Most of my mornings started this way during my
Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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