Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly. Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick
Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used to detect fraud in bank accounts, it’s everywhere. AI has become a supporting tool to human intelligence, it finds patterns we can’t, and
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write.
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the
Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand. Bring An Outdated Logo Up-to-Date Your logo is one of the first things
My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it.
This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying Strategic Communication and Human Communication + Organizational Leadership. Her creativity, sunny disposition and motivation bring a lot to the table here at #TeamBurkhart.
The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and standing out among competitors. This includes identifying your mission, focusing on who your target audience is, deciding how you want to be viewed
Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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