In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number
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Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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Burkhart Marketing Partners is excited to welcome Maeve Van Etten as our new Social Media/Digital Marketing Intern! Maeve is a senior at Butler University studying strategic communications and sports media. Maeve is eager to collaborate with the rest of the team and learn about how a marketing agency runs. She
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It’s hard to believe that my internship program here at Burkhart is coming to an end. Working as the Integrated Marketing and Advertising Intern has taught me so much. When applying for summer internships, I was really excited to apply to an agency. Once I got the offer, I took
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What is Sports Marketing? Simply put, it is the use of sporting events to promote a brand or product. This type of marketing allows businesses to utilize the popularity of sports to place their product right in front of some of their biggest target audiences. Some examples include Super Bowl
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Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation. In the healthcare industry, it’s especially important to practice reputation management as over 75% of
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Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO. Local franchises tend to focus on the areas that are surrounding their locations. This means that franchises will focus on appearing in specific geographic locations
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Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the basis on which you measure the success of a brand. However, the brands that make an impact are often ones that are compared
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E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need. Sales, subscriptions and political campaigns; newsletters
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I have had the pleasure to intern with large corporations in the past, but my time at an agency such as Burkhart Marketing has changed my perspective on teamwork, culture and the creative process. As I reflect on my internship experience, I am incredibly grateful for my growth and development
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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