Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase. Email
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In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and
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We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if
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Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways
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The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended so soon but am so grateful for all of the experience I gained. Working for Burkhart was my first professional experience, and I
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As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind the scenes for most marketing campaigns? From websites to apps and emails, code runs it all. That being said, code has proven to
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As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally known as ‘Musical.ly,’ the brand got renamed to ‘TikTok’ and still carried the same concept of video creation. The world of video creation
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Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that
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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,
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Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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