9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital to-do list manager, to see what opportunities the day has in store for me. Most of my mornings started this way during my
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Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly. Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick
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Micro-moments is a term coined by Google defined as an “intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” These moments feel small to the consumer but are major for marketing. Moments You Can Swoop In Micro-moments feel
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Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write.
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Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right
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Unless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the world each and every one of your opinions about the world. However, it’s becoming increasingly important for companies to share what their values
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Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand. Bring An Outdated Logo Up-to-Date Your logo is one of the first things
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My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
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Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it.
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Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your customers to do something, you need to ask them. A CTA, or call to action, is necessary to drive traffic and sales.
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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