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Category: Burkhart Marketing

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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,

Social Media Presence

In today’s world, it’s almost impossible to thrive as a brand without a social media presence. That being said, many brands’ presences are lacking and inconsistent. Below are twelve steps that you can, and should, incorporate to increase your social media presence and also increase your brand’s success.   What

Customer Experience

A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could be missing out on a lot of business. This experience goes beyond an angry phone call on your support line and can be

Introducing Rumnik Ghuman - Digital Intern

Burkhart Marketing is excited to welcome Rumnik Ghuman as our digital intern this summer. Rumnik is a marketing student at Butler University and will be graduating this fall. She is excited to apply her creative skills to the projects she will work on during her time with us. We look

Julia Hayes

As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is a senior at Butler University studying Marketing and is very excited to start her first ever internship, and we’re pretty excited to add

It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not

My first memory of product customization was when I was about five years old at a gift shop on vacation. I was searching for my name on a light-up keychain. At ten years old, the only thing I wanted for Christmas was a Nike ID gift card. I wanted to

As the Spring semester comes to an end, so does my internship with Burkhart Marketing Partners. I am so grateful for Burkhart allowing me to be their Marketing Intern before graduation from Ball State. The overall experience has left me humbled and prepared for my professional career. When a college

Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered

When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image.   What Brand Positioning Is Brand positioning is what sets you apart from competitors. It can be defined as, “the act of designing

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