Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best services for your customers, being able to respond to positive and negative online reviews will make you more visible to your market.
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Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who
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Interpersonal skills are best described as traits that you rely on when interacting and communicating with others. They include a wide range of skills like listening and effective speaking and also include the ability to control and manage your feelings and emotions. Interpersonal skills are also referred to as social
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Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase. Email
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Content requires a lot of time, effort and planning to find what works best for your company and gets your audience engaged. There are many different types of content that you can build out and utilize, but first, you need to figure out where to start. We’ve pulled together a
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Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is
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As the Spring semester comes to an end, so does my internship with Burkhart Marketing Partners. I am so grateful for Burkhart allowing me to be their Marketing Intern before graduation from Ball State. The overall experience has left me humbled and prepared for my professional career. When a college
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When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would be given would be delivering coffees and doing busywork that nobody else wanted to do. Looking back now, I can’t believe I thought
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A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires trust and a strong partnership. When deciding which direction to go, it’s important to consider your team, budget, and capacity. Why Outsource
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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