Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly. Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
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In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It
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Thought leadership in one’s field of expertise is a rite of passage that opens doors for individuals and entities to establish authority and grow in their respective areas of specialization. There are many tactics organizations can tackle in pursuit of enhanced brand awareness, boosted market share and increased brand value.
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Walking down a grocery store aisle, you are immediately greeted with an overwhelming influx of brands to choose from. The food industry is one of the most competitive out there due to the sheer volume of products available. This cut-throat marketplace positions food packaging design as a make it or
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Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own. The retail industry in particular has witnessed this movement, prompting businesses to shift strategies
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Though trick-or-treating may be an activity for the little ones, Halloween has always been a staple holiday across all ages. From haunted houses, pumpkin carving, or just an excuse to indulge in your favorite sweet treats, the holiday certainly brings excitement. Now is the perfect chance to spice up your
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When looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from basic marketing methods and incorporate a way to reel in customers in an engaging and personable way. In the food industry, blogging is
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Sustainability has quickly become a 2020 buzzword, and for good reason. According to the World Economic Forum, sustainable dining practices have “become a business imperative for all companies.” The hospitality industry plays an integral role in meeting people’s current needs without compromising future generations’ ability to do the same. The
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In the retail industry, it’s important to nuture each customer experience because one positive experience leads to many more visits and positive word of mouth. Many customers say they would pay more money on products in order to have a better customer experience. As they search to find the best
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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