Burkhart Marketing Partners is excited to welcome Taylor Sullivan, our new Summer 2024 Integrated Marketing and Advertising Intern! Taylor is a senior at Ball State University, majoring in strategic communications. Continue reading to learn more about Taylor and what she looks forward to during her time with us at Burkhart
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The digital landscape is a fierce competition for audience attention. Short-form video content platforms emerged as a powerful tool to captivate audience engagement. A significant appeal of these videos is the ability to establish a personal connection to your target audience. This blog post explores how Instagram Reels can enhance
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Whether a cozy cafe or a fine dining establishment, success depends upon their ability to meet guests’ evolving needs with food and service quality as guiding factors in perceived customer value. Restaurants depend upon customer feedback for word-of-mouth marketing and internal improvement. Modern technology allows restaurants to optimize their Customer
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In marketing, various brands compete for lasting relationships with consumers using storytelling. This dynamic form of communication molds powerful narratives that connect the audience’s emotions. Continue reading as we explore the relationship between storytelling and brand love in creating marketing narratives. Understanding Brand Love Brand love transcends the typical transactional
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With growing environmental concerns, brands devote resources to green marketing to meet consumer expectations and align marketing strategies with sustainability goals. Green marketing requires continuous innovation and a commitment to improvement. Businesses that showcase an authentic commitment to the environment gain a competitive advantage. Understanding Green Marketing Green marketing, also
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Digital marketing is critical in promoting healthcare accessibility by expanding reach through various channels, such as mobile phones, websites, and social media platforms. This technology effectively connects healthcare providers to patients and sectors of the medical service industry. Adopting marketing strategies in health and personal care promotes trustworthy patient relationships.
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Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate
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Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan
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It is hard to believe that my summer as the Integrated Marketing and Advertising Intern is coming to an end. My time here at Burkhart has been an amazing learning experience. But most importantly, this internship has helped reassure me that I am on the right career path, doing
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Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes, and fan loyalty for a team’s franchise. Recently, consumers have found new ways to engage and interact with their favorite teams in the
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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