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When was the last time you hand-sewed a T-shirt? Likely never. Fortunately, retail stores, such as Target and Walmart, have T-shirts readily available on their shelves. This is just one example of how business-to-business (B2B) companies do a lot of the heavy lifting that allows end consumers to easily access

The words “business” and “sales” might strike up an image of a dusty cubicle containing a number-driven man inside of your mind, but that’s not always what business is about. Sure, a salesperson must be determined and think critically, but there is one under-rated quality that is the most important

Team Burkhart would like to introduce Jillian Harrod, our marketing intern who will be with us this Fall! Jillian is a senior at Butler University who is majoring in Marketing, a field she has loved since she was young. To find out more about Jillian and her professional goals for

As students, we often hear that there is only so much that classes can teach us and that some of the most important lessons come from actual experience in the field. This has certainly been the case for myself since I’ve been enjoying my time as a summer intern at

In a world where freelancing and entrepreneurship are rapidly growing in popularity, advice and tips could help you make or break your success. The freelance world is highly competitive and isn’t going to get any easier with its continued growth. Here are five tips to start you on the path

In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all,

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