The words “business” and “sales” might strike up an image of a dusty cubicle containing a number-driven man inside of your mind, but that’s not always what business is about. Sure, a salesperson must be determined and think critically, but there is one under-rated quality that is the most important sales tactic out there. Creativity.

How to Use Creativity

While it might not seem necessary, creativity is a must in sales. The ability to think outside of the box and creatively tackle a big sale or phone call will help any salesperson stand out from the crowd. Whether you’re an experienced salesperson or just starting to apply for your first job, creativity can help alter the way people see you. Instead of seeing a run-of-the-mill businessperson, they will see someone who is able to think in a new, refreshing way. Giving off a sense of relatability will make the person on the other end of the phone view you as a human, not just another unwanted sales call. Replacing the typical “boilerplate sales pitch” with something unique and tailored to the clients’ needs as you see fit will help you make sales efficiently by using simple creativity as your sales tactic. Next time you’re making a sales call, just remember:

• Creativity can be used as a sales tactic simply by being able to put oneself into potential clients’ shoes.
• The ability to stray away from the typical sales tactics allows you to come up with distinctive strategies that will strike the client in a new way.
• New, bold and colorful tactics will help prevent unanswered emails and calls and will instead pique clients’ interests.
• Turning creativity into personalization goes a long way.

At Burkhart, we value creativity in every aspect of business. If you’re having trouble sparking your creative side, let us help you… we always have new ideas up our sleeves.