Though trick-or-treating may be an activity for the little ones, Halloween has always been a staple holiday across all ages. From haunted houses, pumpkin carving, or just an excuse to indulge in your favorite sweet treats, the holiday certainly brings excitement. Now is the perfect chance to spice up your marketing strategy and re-engage with your audience.
With the current pandemic, this Halloween may look a little different. Nevertheless, a little spook and festive activity from your business can help keep the spirit alive. It can also bring in positive attention from both potential and returning customers. Below are several quick and easy tactics to help bring some spookiness to your marketing strategy.
How To Incorporate Halloween in Your Marketing Strategy
#1: Feature the “mysterious” or “secret” tools of your industry
Revealing a secret to the success of your business, or an uncommon tactic that produces great results can really appeal to your customers. Not only will this lead to engagement, but it can build trust and connection with your audience as well. Here is an example of LG revealing how realistic their screens are by placing them into elevators. This video was able to reel in 40 million views!
#2: Showcase “hidden talents” of your team members
What makes your team unique? Find out, and showcase some of their secret talents that make them successful employees. This could be having a calling for reading the minds of customers or magical powers to create out-the-box graphics. This is a great strategy to do a spooky spin on normal employee spotlights while keeping focus on your business and team.
#3: Putting a little “spook” into your branding
As cliche, as it sounds, adding Holiday spirit to your branding leading up to Halloween, can help attract appeal from customers and the public. This can be done in a handful of ways: temporarily changing the colors of your brand, adding trademark Halloween items into your logo or creating an overall theme for all your social media content. This tactic is quick and serves the purpose of letting your audience know you’re in the Halloween spirit well.
#4: Do an office Halloween challenge
Customers love to learn more about the personality behind employees. This helps build connections and shows that there are layers behind their professional lives, making them more relatable. Placing an office-based Halloween challenge into your marketing strategy is a fun way to engage with your customers and allow them to interact with you by also participating in the challenge themselves. An example of this could be creating jack-o-lanterns or Halloween themed desserts or wearing costumes and having customers vote on the winners.
#5: Create a “how-to” guide on how to have a safe and fun Halloween during a pandemic
As mentioned earlier, this Halloween will be unique to its predecessors. With the pandemic still being a current issue, celebrating this Halloween will be less public and more within socially distance guidelines. Everyone will be looking for creative ways to still get in the Halloween spirit and providing a how-to guide will generate publicity to your business while helping people do so, which is a win-win situation.
Bringing It All Together
Burkhart Marketing knows that Halloween is a heavily celebrated holiday. Your business should utilize this information to tailor some of its marketing strategies to incorporate the holiday spirit. Visit our website today to see how we can help you with creating strategies that align with current events and beyond.
