Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is credible, important and contains high-quality content. There are many ways to improve your link building to optimize SEO and establish yourself in your domain. 

Blogs and Testimonials

Blogging will help diversify your content, improve SEO, and reach new audiences. This includes blogging on both your own website and other accredited sites. When you blog on other sites, be sure to research them very thoroughly before, if they are legit and you post quality content, it will help you and them. Write about things you are both passionate and knowledgeable about to ensure that your blog posts are adding value.

Testimonials are also a great way to build more links. They are customer reviews from the source and are extremely powerful when it comes to generating more business. Consumers are more likely to take the word of someone who has been a client in the past than the word of the business who obviously wouldn’t say anything bad about themselves. To flip the script, have your company write testimonials for other products and services your company has used and include links back to your own site. If you do this, make sure that the testimonial is relevant, genuine and not overly promotional. 

Utilizing Social Media

Social media has been revolutionary for marketing, it is an incredible place to promote products and services, gain new consumers and increase brand awareness. Social media is extremely cost-effective, as it is free to join the platforms and extremely reasonable to promote posts and create ads on them. There are no restrictions on the number of ads you can run at a time, and the more you run, the more link clicks you will receive. Social media is a very easy first place to start when it comes to marketing, SEO and link building. 

Networking

Networking is one of the first things anyone in the business world is introduced to. It’s a crucial part of owning a business, breaking into an industry and earning new opportunities. Properly utilizing a wide network of connections will help improve your SEO and increase backlinks. Social media and platforms, such as LinkedIn, are great places to network right now while there aren’t many conventions or other opportunities to network in person. 

Take Advantage of Outreach Opportunities

An element that goes hand in hand with networking is outreach. Once you have networked and created those connections, use them! Reach out to contacts in your industry and other industries to create partnerships. Take advantage of each other’s audiences, post backlinks to each other’s content and establish yourself as a familiar, reliable face to their consumers. Be very cautious about who you partner with, be sure to do your research and have a mutual partnership where you are both helping each other. Partners should be relevant to your brand, domain and consumers, and have a good reputation and benefit your company. 

Business Listings

Sites such as Yelp, Google My Business, Zomato, Yellow Pages, Trip Advisor and Facebook can be pivotal for a business if they are relieving helpful feedback on the platform. These sites are useful because they will always include a backlink on your profile. The more positive reviews you receive, the higher up you will appear on their lists, which will help you gain more website visits. It’s a great way to gain new customers and earn a higher position on Google Maps.

There are a thousand more ways to build links and generate SEO, but this is a great place to start. For more marketing advice check out Burkhart’s Website.