Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos. In addition to techniques, content marketing has many benefits, keep reading to learn more!
What is Content Marketing
Content marketing involves the creation and sharing of online content (videos, blogs, social media posts, etc.) that does not promote a brand but instead shares basic information and increases interest in the brand. As it continues to rise, many companies have begun to participate to increase their reach and growth.
Benefits for Financial Services
Many forms of content can help market your financial services company, like infographics, social media posts, and blog posts. It is essential to join in on content marketing to take advantage of its benefits.
Build Trust
Finances are very personal to people, so building trust between your company and your audience is crucial in the financial industry. A way to build trust is through interacting with your audience online. If your company posts interactive Instagram stories like quizzes or polls, it will help form a relationship with your audience, increasing trust.
Chase Bank has utilized its Instagram, to increase the relationship and trust with its audience. They add interactive polls and quizzes regarding their industry to their Instagram stories that viewers can participate in, and they post unique content that educates their audience.
Increase Customers
Consistently posting online can increase your number of customers. One of the main benefits of content marketing is that it expands your outreach. Expanding your outreach ultimately leads to a more extensive customer base.
With the power of algorithms and social media, Tik Toks or Instagram Reels can reach over 1 million people in less than an hour and have grown many businesses overnight. Building a platform on TikTok or with Reels is beneficial due to the quick turnaround in views to followers, which leads to increased customers. To stay current on trends and the algorithm, it is essential to watch your feed closely to find trending sounds, hashtags, and formats.
Provide Education
Financial companies offer many services that the public is not familiar with. Content marketing can offer a chance to educate your audience on your services.
Capital One utilizes its Instagram to discuss the benefits of using its card over others. One post refers to the discounts cardholders get on the MLB shop. In this post, they were able to concisely deliver information on one of their benefits quickly by utilizing content marketing.
There are many other benefits to using content marketing in the financial industry and many ways to create content. To dive deeper into this topic, read our blog post on how to write shareable content!
