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TikTok rewriting

In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number

How Marketing in Health and Personal Care is Evolving

Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come

How Consumers are Becoming Smarter About Marketing

Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan

Interview Etiquette: What You Should Do Before an Interview

Interview etiquette and interview preparation help present yourself as the ideal candidate. Strong communication and interpersonal skills are vital characteristics employers look for. How an individual portrays and expresses themself in an interview is a strong indicator of their personality and ability to work or collaborate with others.   Interview

In the business world, one of the first things that’s introduced to you is networking. Everyone is told they need to network and build connections to be successful. But what exactly is networking? Networking is the act of meeting new people in a business or social context. It is the

Creating A Standout LinkedIn Profile

A LinkedIn profile can make or break getting hired. LinkedIn is the world’s largest professional networking tool on the internet. LinkedIn can be used to find the right job or internship, connect or strengthen professional relationships and learn the skills you need to succeed in your career. LinkedIn is also

What Are Interpersonal Skills?

Interpersonal skills are best described as traits that you rely on when interacting and communicating with others. They include a wide range of skills like listening and effective speaking and also include the ability to control and manage your feelings and emotions. Interpersonal skills are also referred to as social

Woman writing social media terms on whiteboard with a black and white filter.

Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of resources can become overwhelming. Having a lineup of productivity tools can aid in your social media execution. Below we have provided different social

Corporate Social Responsibility

In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and

8/18 Blog Header Image

Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your business to see the most success through blogging. In addition, your company should aim to create relevant and timeless content. The question is,

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