The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video has become one of the most powerful online marketing tools, but don’t just take our word for it. Look at some facts from
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard work will be more than worth it once the traffic starts trickling in. Not sure how to begin your journey for more traffic?
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Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before hitting that deactivate button, try stepping up your tweet game! Here are 6 tips to help you revamp your Twitter account and get
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Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be
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While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in a cutthroat space to get people to not only download your app, but continually use and engage with it as well. When you
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Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all heard the old saying that a happy customer will tell one person, while an angry customer will tell 10. Seeing angry comments on
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Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many marketers find themselves confused about the industry’s terms. This confusion is particularly apparent in the case of impressions versus reach. While the
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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are
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Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure – or maybe you’ve already joined! If you have, this one’s for you. Run by members, franchise cooperatives provide franchisees the opportunity to
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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