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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should

Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard work will be more than worth it once the traffic starts trickling in. Not sure how to begin your journey for more traffic?

Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before hitting that deactivate button, try stepping up your tweet game! Here are 6 tips to help you revamp your Twitter account and get

Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be

Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many marketers find themselves confused about the industry’s terms. This confusion is particularly apparent in the case of impressions versus reach. While the

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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are

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Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure – or maybe you’ve already joined! If you have, this one’s for you. Run by members, franchise cooperatives provide franchisees the opportunity to

Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your business in a single ad unit. You can create up to five ads per unit, each with its own format and links. Essentially,

Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting! Without a doubt, Pinterest has changed the

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