Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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My first memory of product customization was when I was about five years old at a gift shop on vacation. I was searching for my name on a light-up keychain. At ten years old, the only thing I wanted for Christmas was a Nike ID gift card. I wanted to
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Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right
burkhart
My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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