Starting to use social media for your business and struggling to make the most out of it? You would be surprised how efficient these platforms have become for businesses. These almost hidden features, once familiarized, can make using social media for your business a piece of cake. Read some tips
Luke Burkhart
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve
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Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is your target destination (however you may define success), measuring the right metrics and key performance indicators (KPIs) will help you pinpoint how well
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Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and
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Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be
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While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in a cutthroat space to get people to not only download your app, but continually use and engage with it as well. When you
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Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking in to a hotel via an app to ordering a car, we use our phones for everything now. Even in product-based industries like
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Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or build whole new mobile versions. Google rewarded their efforts by ranking these websites above others in search engine results. Time has shown that
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These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search engine optimization to reach consumers and facilitate community. Perhaps most notable, is the rise of the restaurant mobile app. These software applications built
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At Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But digital marketing is constantly evolving, especially for franchise businesses. As we develop new channels and technology, like those related to uniting online and
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
