Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating
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Unfortunately, there is not an exact formula or science you can follow in order to have guaranteed franchise success. That being said, there are some universal basics you may use as a framework for your brand in order to help improve efficiencies and turn a profit. Essentially, there are three
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So you’ve built a successful small business with a franchise. You’re hitting your stride, and you’re ready to expand. Where do you go next? We think the answer franchises in multiple locations. Here are our top four reasons why multiple franchise ownership should be on your shortlist. 1) Spread your
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Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve
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Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and
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Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing a local customer base and helping build a strong sales foundation for sustained and long-term growth. Here are five helpful LSM tactics for
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Advertising Cooperatives (Co-ops) can be cost-effective ways for manufacturers, retailers and distributors to reach their consumers. These advertising co-ops are partnerships between retailers and manufacturers where an agreement is made to share advertising costs locally. Utilizing co-op advertising correctly will not only cut down on media costs but also on
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Over the years we’ve seen brands clump together under enormous master organizations. Yum! Brands, for instance, currently owns KFC, Pizza Hut, Taco Bell, WingStreet and is an investor in Banh Shop. The benefits of the brand diversification are clear: via ownership, parent companies can reduce competitive risk, expand their customer
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For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary
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Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard work will be more than worth it once the traffic starts trickling in. Not sure how to begin your journey for more traffic?
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
