Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase. Email
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Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered
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KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that we have decided are most important are open rate, click-through rate, bounce rate and unsubscribe rate. Email Open Rate Email open rate
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket sales. The good news is: we know email marketing. And the great news is: We love a good challenge. When the National Collegiate
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There are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns are the current evolution of direct mail advertising. And like their predecessor, an email campaign can be highly effective in reaching a target
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If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may have also begun building a subscriber list, brainstorming content for your email and maybe even found the best email marketing platform (like MailChimp
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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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