Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead
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The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land.
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The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to keep pace. That being said, here’s what you need to know about keeping your digital ecosystem functional to provide experiences that convert. What
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Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating
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For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking in to a hotel via an app to ordering a car, we use our phones for everything now. Even in product-based industries like
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If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous
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Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube
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With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking a basic small business marketing plan to back it up. These 12 steps will help you tackle the marketing component of that equation
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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