Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used to detect fraud in bank accounts, it’s everywhere. AI has become a supporting tool to human intelligence, it finds patterns we can’t, and
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
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In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It
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Digital signage is being utilized by many big-name, quick service restaurants (QSR) everywhere. It’s been a constantly growing topic since the ’70s. That’s most likely not going to change as consumers continue to immerse themselves in the digital world. As of right now, the most used types of digital signage
Luke Burkhart
It’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology is taking the world by storm in almost all aspects of life, especially through marketing. With all of these technological advances in
Luke Burkhart
Sometimes at work, it may feel like your colleagues are speaking a completely different language. Nowadays, there are so many different acronyms and meanings that follow them. It may be time to brush up on your business language. Read below some of the more popular business acronyms and let us
Luke Burkhart
For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about after they walk through the door? What about the in-store experience? The customer experience is just as important as the effort it takes
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If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous
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If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional service providers like accountants, pharmacists and lawyers are harnessing the power of the digital signage to communicate with customers and increase sales. Here’s
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