Burkhart Marketing Partners welcomes Carlos Cadoy-Castro, our new Summer 2024 Social Media and Digital Marketing Intern! Carlos is a senior at Indiana University Indianapolis (IUI), where he is pursuing a degree in marketing. Keep reading to learn more about Carlos and what he looks forward to while working with the
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In marketing, various brands compete for lasting relationships with consumers using storytelling. This dynamic form of communication molds powerful narratives that connect the audience’s emotions. Continue reading as we explore the relationship between storytelling and brand love in creating marketing narratives. Understanding Brand Love Brand love transcends the typical transactional
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Digital marketing is critical in promoting healthcare accessibility by expanding reach through various channels, such as mobile phones, websites, and social media platforms. This technology effectively connects healthcare providers to patients and sectors of the medical service industry. Adopting marketing strategies in health and personal care promotes trustworthy patient relationships.
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Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate
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In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number
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As the summer comes to a close, so does my time as an intern for Burkhart Marketing Partners. I can’t believe how quickly this internship went! I had a great experience getting to know the clients and team this summer. My Internship Experience This internship gave me lots of
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Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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It’s hard to believe my spring semester and internship with Burkhart Marketing Partners are coming to an end. My role as the Social Media + Digital Marketing Intern exposed me to the real experiences of a marketing agency and allowed me to hone in on my professional skills. I am
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The automotive industry has drastically changed over the last few years, causing a shift within the automotive sector. Due to the shift, automotive industry members have had to employ digital strategies and rethink their previous marketing tactics. Despite these changes, customer experience continues to be a top priority in automotive
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Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach their target audience. Video content is already a grossing trend, but short and captivating videos are on the rise as the average user
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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