The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic
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For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about after they walk through the door? What about the in-store experience? The customer experience is just as important as the effort it takes
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Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.” While both of these statements may be true before you do anything you need to know what your customers actually want and like.
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If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous
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Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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