A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could be missing out on a lot of business. This experience goes beyond an angry phone call on your support line and can be
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Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is
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It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not
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Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered
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When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would be given would be delivering coffees and doing busywork that nobody else wanted to do. Looking back now, I can’t believe I thought
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A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires trust and a strong partnership. When deciding which direction to go, it’s important to consider your team, budget, and capacity. Why Outsource
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Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used to detect fraud in bank accounts, it’s everywhere. AI has become a supporting tool to human intelligence, it finds patterns we can’t, and
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It’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you have listed, it’s still acceptable to have pre-interview jitters. Team Burkhart has compiled three methods for calming pre-interview jitters to ensure you have
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
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Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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