Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways
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Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your business to see the most success through blogging. In addition, your company should aim to create relevant and timeless content. The question is,
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The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended so soon but am so grateful for all of the experience I gained. Working for Burkhart was my first professional experience, and I
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Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that
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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,
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Link building is a key way to gain a larger audience on your platform. The reason link building works leads back to SEO, or search engine optimization. The more links there are on a page, the better the SEO will be. Having good SEO tells Google that your page is
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It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not
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Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered
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When I was applying for internships last September, my biggest fear was finding an internship that I hated. I was scared that the only responsibilities I would be given would be delivering coffees and doing busywork that nobody else wanted to do. Looking back now, I can’t believe I thought
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A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires trust and a strong partnership. When deciding which direction to go, it’s important to consider your team, budget, and capacity. Why Outsource
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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