Producing and publishing content on a regular basis is an effective way of driving traffic to your website, but it can quickly become a tedious task. Half a day’s worth of work can sometimes go to simply producing a worthy blog post! That being said, if your goal is to
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So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to make sure you get the most out of your content! 1. Make sure you have no regrets Bottom line: If you suspect you
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should
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Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard work will be more than worth it once the traffic starts trickling in. Not sure how to begin your journey for more traffic?
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If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous
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Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube
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Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by the International Data Corporation found that almost 80% of marketing material goes unused, but that same content is required to do the heavy-lifting
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If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may have also begun building a subscriber list, brainstorming content for your email and maybe even found the best email marketing platform (like MailChimp
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There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of CMOs surveyed viewed display ads as an effective form of marketing. Unfortunately, we also live in an age when consumers are increasingly disenchanted
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