Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right
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Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the
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No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post, promoting something new we just posted on our company page or getting ready to launch new material. In the moments that distract us,
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With a new year comes new resolutions. If you’re anything like the marketers at #TeamBurkhart, you’ve got a whole list already started. But if you don’t, don’t worry – we’ve got you covered. We’ve compiled a list of our top resolutions for marketers for 2021. Keep on reading below to
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After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we are today. During a year filled with ups and downs, it’s especially important to keep gratitude top of mind. The act of appreciating
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Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is Fleets? Have you heard of this new feature that Twitter added to its platform only 48 hours ago? Many Twitter users have begun
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Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own. The retail industry in particular has witnessed this movement, prompting businesses to shift strategies
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When looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from basic marketing methods and incorporate a way to reel in customers in an engaging and personable way. In the food industry, blogging is
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As we enter a new season, we have brought in new talent into our Burkhart family! McKenzie Theis is our Marketing intern for the fall, and we are elated for the value she is already adding to our office. McKenzie is entering her final year at Butler University where she
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As the summer comes to a close, we are excited to welcome Nicole Ezeh to our small, but mighty team as our Social Media & Digital Marketing intern. This fall, Nicole is beginning her senior year at Butler University where she is not only tackling a Strategic Communication major and
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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