Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos. In addition to techniques, content marketing has many benefits, keep reading to learn more! What is Content Marketing Content marketing involves the
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Marketing trends have rapidly changed and evolved due to social media and digital media developments. Technology consumption from users provides marketers with a continuous streamline to reach their target audience. Video content is already a grossing trend, but short and captivating videos are on the rise as the average user
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It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether
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Franchising, or franchise development, is a great way to expand a brand’s reach. Although it’s a great way to see success at a local and larger level, franchising must be done correctly. Those in charge must identify the ways to market a franchise depending on these differences. We need to
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E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need. Sales, subscriptions and political campaigns; newsletters
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User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “Original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial or
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In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and
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We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if
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Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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