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Tag: Consumer Insights

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Assorted dishes on a table, highlighting real-time SMS feedback innovation for dining experiences.

Whether a cozy cafe or a fine dining establishment, success depends upon their ability to meet guests’ evolving needs with food and service quality as guiding factors in perceived customer value. Restaurants depend upon customer feedback for word-of-mouth marketing and internal improvement. Modern technology allows restaurants to optimize their Customer

ChatBots

Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly.   Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick

Content is king. But how do you find, curate and produce content that your users actually like? Today, we’re drilling into three consumer-centric rules to live by to help you produce engaging content that your users will love. Here we go! 1. Forget about sales (for now) As marketers, we’re

Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.” While both of these statements may be true before you do anything you need to know what your customers actually want and like.

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