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Tag: co-op

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In today’s marketplace, advertisements are a must for marketing your business (big or small). For some businesses, the cost of prime advertisements can be overwhelming and intimidating. You don’t have to let the price tag stop you in your tracks. By forming a co-op and implementing a co-op advertising plan,

The franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small businesses all contribute to making the franchise one of the most popular business models in the world. However, it does have its challenges.

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An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make the most of yours. 1. Develop a whole advertising co-op strategy Don’t run co-ops as a separate campaign to your other sales and

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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are

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