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Tag: Branding

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Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five

The holidays are a time for family, love and SWEETS. We’ve pulled together some of our favorite Christmas cookie recipes that will be sure to turn your holiday dinner into a hit. Whether you want classic, last-minute or Christmas drop cookies, we’ve got you covered! So break out the cookie

Black silhouette of Michigan state including Upper Peninsula.

When you think about strong branding, what comes to mind? A list of popular companies? Some high selling products, maybe? There are many sources of branding out there, but often the most important brand to market is overlooked: your personal brand. Whether you love them or hate them, the Kardashians

Your brand is the way the world views your business. Choosing to pursue rebranding your business can come with lots of stress attached. A brand refresh can be a highly effective way to connect with new audiences, inspire existing ones or set yourself apart from the competition. To help with

Taking a brand refresh from strategic review to system-wide rollout is a project that can make even the bravest project managers lose heart. There is stakeholder engagement to conduct, reviews to complete, audits to do and values to consider. This can be a little daunting. So we put together an

Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve

For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary

OEA blue logo for the Ohio Education Association

If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous

Influencer marketing analytics dashboard showing campaign clicks and sales with a woman being filmed

Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will

Logo of IAAPA featuring a stylized carousel horse in purple and red within a circular emblem

With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking a basic small business marketing plan to back it up. These 12 steps will help you tackle the marketing component of that equation

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