How to Develop and Use a Buyer Persona, and why it’s the most effective marketing tactic in understanding your target audience. In a saturated market, it’s important to know who your audience really is. Whether your customer is a Millennial, artisanal coffee shop owner or a YouTube obsessed Gen-Zer, developing
Luke Burkhart
Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the
burkhart
Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
