Snapchat and TikTok are two very useful platforms for marketing nowadays. You can reach a huge audience at a low price. With a low price and wide reach comes the challenge of creativity and being able to design something engaging on these platforms. If you are looking to reach these different audiences, read below on what to know about each app!

TikTok

TikTok is the newer of the two applications, accumulating around 800 million monthly users that are consistently active. This app also is very Gen Z centric, if that is the audience you are trying to reach. Along with that, TikTok is a great way to stay on a budget while being creative. This app resembles the old app Vine because TikTok is an all short video app with content ranging on there anywhere from five seconds to two minutes.  

With this type of app, you need to find a way to create trends, or take trends and make them your own. The great thing about this app as well is that your page can be very easy to find. With accounts being public to everyone, users are able to find more information directly from the source of your videos. 

Tik Tok is now becoming easier to advertise on, as well. The app is trying to create an easier way for brands to advertise. This includes sponsored content and the ability to add links to the company’s accounts. With this brand-forward stance TikTok is taking, it’s safe to assume that advertising on the app will become even more effective and accepted over time. 

Snapchat

Snapchat was created in 2011 and while it allows users to send and receive personalized videos, it also allows people to send pictures along with an option to start a message. Snapchat is more personal in the fact you have to accept friends in order for them to see the content you make public. 

The biggest way to advertise on Snapchat is through the discover page. The discover page is basically like the main menu of Snapchat. You can have anything on there, it can be an article from CNN, or even the food network creating a recipe. For the most part, the audience has to subscribe in order to see this content, along with Snapchat’s algorithm to determine what they are interested in. 

When advertising on this platform, you should be prepared for a more personal approach to advertising. Snapchat is known as the app that is more private than others, so when advertising you have to think of it as reaching your audience individually. One drawback is that creating your own Snapchat for your company hasn’t been proven to be beneficial at all, so coming up with other ways to advertise on the app will be the biggest struggle there.

So, where should you advertise?

When trying to choose which platform to advertise on, it completely depends on the type of audience you are going for. With TikTok, you have a much bigger chance of reaching a bigger audience with a broad marketing plan while also having a wider net when trying out different plans as well.

With Snapchat, you have to remember the personal aspect of the app if that is the direction you want to take. Both are beneficial to try out, it’s just finding out what works best with the audience and type of plan you are wanting to implement.

Now that you are more familiar with these two growing apps, if you need help coming up with some ideas of your own, head over to Burkhart Marketing to see if we can connect with you!