Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation.
In the healthcare industry, it’s especially important to practice reputation management as over 75% of patients use online reviews when choosing a new healthcare provider. You must monitor, know what customers, influencers and competitors say about your brand; and respond, take active measures to develop a positive brand identity and improve what people say about you.
No idea where to start? We’ve got you covered; we created a list of easy ways for you to begin prioritizing reputation management today. Check them out!
Seven (7) Easy Steps to Prioritize Your Reputation Management
1. Leverage online ratings and reviews
More than 75% of patients’ first step is to look at online reviews before selecting a new healthcare provider. Your goal is to have as many positive comments across all platforms as possible. Instead of waiting for reviews, ask your patients to give their thoughts after.
2. Fix your online presence
Make sure your business information is up to date on search engines, especially Google. It’s critical that your information is correct when a customer looks you up.
3. Build a strong social media presence
Social media is essential as it helps you reach both your existing patients and possible new ones. Create social media profiles to keep them updated, share useful content and showcase positive feedback.
4. Keep an eye on what patients are saying on social media
Social media is the most convenient way for patients to say what they think about you and your practice. You should have multiple social media pages, so people can easily find you; some of the most beneficial platforms include Facebook, Instagram and Twitter.
5. Always respond to reviews
It’s crucial to respond to reviews as soon as possible. Almost 70% of patients feel better if their concerns are being addressed rather than left empty-handed. Try to minimize steps when solving the problem that your patients have.
6. Promote positive testimonials
You are always going to have some type of negative feedback when running a practice. However, the negative can usually be overpowered by the positive. The more you intelligently share information online, the better reputation you build.
7. Motivate your staff to provide outstanding service
Ensure that your employees are all on the same page when it comes to providing the best service possible. Respond to patient feedback and find out specifically what your staff can improve on.
Round Off
Prioritizing reputation management in the healthcare industry is completely necessary. A doctor’s online reputation not only affects the doctor but the clinic, staff and surrounding practices.
In today’s reality, it’s crucial to have multiple social media platforms to promote your business. Here at Burkhart Marketing Partners, we know just how to help with that.
