Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO.

Local franchises tend to focus on the areas that are surrounding their locations. This means that franchises will focus on appearing in specific geographic locations on search engine result pages (SERPS) rather than at a national level. Whereas, national SEO covers the entire country to help promote efforts across a much larger geographical scale. Local SEO is most useful when a franchise wants to target an audience in a certain location or wants a cost-effective approach. National SEO efforts are most beneficial when a franchise wants no restrictions and a worldwide promotion approach. Depending on the end goal of your franchise, local or national SEO strategies may benefit you the most in your marketing efforts.

Below are three strategies to help you decide whether you want to optimize local or international SEO efforts for your franchise and help you promote your brand so that it stands amongst its competitors.

Local Franchise SEO Strategies

Encourage customers to write reviews 

Almost 86% of all consumers turned to online reviews as they researched franchises; 56% of those customers claimed a business needed at least 4 stars before they visited.

Create a “Google My Business” listing

Google My Business listings are one of the top-ranking factors for SEO; Google is far more likely to share your content if it can verify the details of your business.

Create local content by utilizing keywords 

If you want locals to know more about you, it’s important to create relevant content they desire through integrating popular local keywords for your specific audience.

National Franchise SEO Strategies 

Use Keywords In The Right Places

Your keywords should not only appear in your franchise’s website’s title tag but also your site’s webpage URL; it should also fit within the first 100 words of your content.

Maximize Site Visit Time 

The goal is to keep visitors on your website for longer, to achieve this it is important that you use lots of bolded bullets and subheadings because this makes content much easier to read.

Create Content Around Franchise Related Niches 

Creating content around “shoulder niches” means creating content around closely related topics which help you to achieve exceptional content that will draw in all types of audience traffic.

As you incorporate the optimization of local and national search into your franchise’s SEO, it’s important that you utilize these tactics to help your brand thrive. We want to help you optimize your presence online and take you to the top of every search result. Incorporate these beneficial strategies into your franchise plan today to make every search count!