Did you know that the average employer only looks at a candidate’s resume for six seconds?

In just six seconds someone can decide whether they want to hire you or put your resume to the side. By researching and developing new skills that will make you stand out from the competition, it will become easier to make your resume last longer than six seconds. Keep reading below to learn some great tips that will make yourself stand out from the competition!

SEO and Data Analytics

It’s 2020, and virtually all forms of marketing are shifting to online. With that being said, it’s very important to be able to know how to track your online marketing campaigns. By already having this skill and knowledge of data analytics, it will make for easy integration into any role. 

Content Marketing 

Being familiar with content marketing and knowing successful strategies to reach your narrow demographic is a great skill to have. Don’t go overboard, though. Stay focused on who your ideal buyers are and understand the ways in which they interact with your content. Commit to keeping a pulse on the metrics available to you to understand the behaviors of your customers so you can adapt your approach.

Social Media

Social media has become a vital tool in marketing. If you are not very familiar, or even better proficient, in using almost all of the top social media platforms, it’s time to brush up on those skills. In order to be completely familiar with these tools, you must not only focus on how to post but also know how to track these apps and the behind the scenes work they can do for marketing. 

Design Applications

Now we are not saying you need to be a wildly creative person, but it’s helpful to know how to use basic functions on applications like the Adobe Creative Cloud. It may never be your job to edit pictures or content, but it definitely stands out to an employer on a resume because if they ever needed someone on the spot, you could be the one. 

Now that you’ve learned some ways to boost your resume, head over to Burkhart Marketing to see if we can connect with you!