It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether it’s the use of graphics, user-generated content, or in the moment snapshots, here are a few helpful tips:
Come up with a plan and be consistent
Posting on any sort of platform does not need to be a daily routine. However, finding a schedule for your various platforms is very important to keep your followers engaged with your organization. At the same time, it makes sure that your accounts are staying at the top of an individual’s feed.
Use your Instagram story highlights
After carefully creating content that excites your viewers, using the highlights Instagram feature is another really great tool to restore some of the great content you have already created. Instagram stories disappear from your profile after 24 hours. However, the highlights feature allows your account to keep this type of content on your profile. This creates the opportunity for your audience to be able to view it as often as they’d like!
Use Instagram stickers on your story posts
Stickers have a few very helpful aspects that will help your organization look great and see a great amount of success. People want to be viewing content that is engaging and appealing to the eye. The stickers tool gives more detail to your post and “spices” up the overall perception of your story post.
“Sneaky” hashtags for Instagram Stories
Hashtags are another great way to draw attention to whatever it is that you are promoting. It’s an interactive tool for your audience to use in order to gain a better understanding of your message and expand your reach.
Convey the message quickly in Instagram Stories
Instagram stories are quick and easy to tap through. That’s why it’s crucial to make sure that the message you are trying to convey is done efficiently and easy to see in a matter of seconds. Sometimes if the text or image of an Instagram story is too much, this might cause the viewers to not follow through with their actions. This will essentially push them away from what you are promoting.
Always be on the lookout for inspiration
There are so many different ways to create Instagram story content. It’s important that you keep the creative juices flowing by always looking for content opportunities. Since there are so many ways to use the stories effectively, staying on top of this is important to have a variety in what you are posting. In turn, this will help keep your audience on the edge of their seats!
Here at Burkhart, we love creating content that improves businesses by intriguing our clients. Consider implementing the use of Instagram stories into your daily routine!
