The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and standing out among competitors. This includes identifying your mission, focusing on who your target audience is, deciding how you want to be viewed by others and being memorable.
Identifying Your Mission
What is the purpose of your brand? Your mission is the very core of who you and your brand are. This needs to be clear to your audience so they can see why they should choose to use your brand. Try creating a mission statement to outline your personal “why” and to show how that translates into your brand.
Focus On Who Your Target Audience Is
It’s impossible to grab the attention and favor of every person on the planet. That’s why it’s important to determine who you want to attract to your brand. Depending on what your goal is, identify who you are trying to market to and focus on them. Understand this audience’s likes and dislikes, what emotions you want to stir in them and what you want them to gain from you. Understanding your audience will help you decide what your brand should look and sound like.
This could mean incorporating strong, bold colors if you have a bold message and want to empower your audience. The voice you use in your messaging may be reassuring and calm or could be urgent and demanding. This, again, all depends on who you are marketing to.
Decide How You Want to Be Viewed By Others
People talk. How they talk depends on what your signature brand is. Are you a tough competitor or a new thinker? Whoever you are must translate into your brand. A lot of this is visual. Clean, professional visuals can make you appear put together and offer a good first impression to those seeking you out.
If you aren’t sure how people see you, ask. Make a survey to put on your current social media or to send to others that know about your brand or have worked with you in the past. Keep the good things mentioned and fix the bad.
Be Memorable
This goes hand in hand with how you are viewed by others. While it’s important to create a good image when people are looking directly at your work, you want them to remember what they see. Maybe you create a signature brand color that will stick in people’s brains. When people see that color, they will think of you.
Along with colors comes a logo. This needs to be eye-catching and reflective of your brand name. People can see the “golden arches” and automatically think of McDonald’s. A logo is often the first thing a person sees about your brand, so it needs to look professional and be something they can remember. If you want to read more about the importance of a professional logo check out this blog.
You could also create a slogan for your brand, too. Keep it simple so it’s easy to remember. Nike’s “Just Do It” is simple and catchy, so it sticks. People read and hear thousands of words in a day. Make yours stick.
Burkhart does great work in designing signature brands to exemplify your company and ideas. Contact us today to learn more about how you can stand out.
