World Cup Social Records

Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off!

Here’s some of the data that came out following the big game:

1. The World Cup final was the most-discussed sporting event ever on Facebook, with an estimated 280 million interactions — likes, posts and comments — from 88 million users.
   1. That’s 35 million more interactions than the record 245 million during the 2013 Super Bowl.
2. The most popular match on Twitter was Germany’s 7-1 victory over Brazil in the semi-final, which sparked 35.6 million tweets.
3. The month-long World Cup generated 3 billion Facebook interactions overall.
4. Nike was the most-viewed brand of the tournament worldwide, releasing eight campaigns that generated almost 240.7 million views.
5. Unruly Media, a social video technology company, reported that a video from Activia yogurt featuring Shakira was the most shared of the World Cup, at 4.7 million shares. It was followed by Nike with 2.6 million shares and Samsung with 1.3 million.
6. Data from Twitter shows that each time a player took a penalty shot, Twitter reacted by going silent. Sports fans around the world seemed to hold their breath – whether they were in the stadiums, watching on TV or live tweeting – when a player makes that fateful penalty kick.

But after crowning Germany as World Cup champions this weekend, Twitter seems distinctly quieter. But we have a few thoughts and suggestions on how to fill that void.

Burkhart’s top five predictions for what the Twitter-sphere will turn to:

1. Football. Or should we say American Football. We’re getting into fantasy draft season and before you know it, you’ll be spending every Sunday on the couch in front of your TV.
2. Christmas and Thanksgiving. You’re probably thinking NO WAY, but let us remind you, Black Friday is only four short months away.
3. Movies. New releases like The Hunger Games: Mockingjay Part 1, Teenage Mutant Ninja Turtles and Dumb and Dumber To will likely stir up some Twitter and Facebook activity.
4. Selfies. The world is obsessed with the word and the pic sensation, so we’ll fill our World Cup void with more and more selfies.
5. Weather. When all else fails, it’s always safe to turn the small talk to the weather.

So you better get to tweeting and posting. We have a mighty large void to fill!