Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes, and fan loyalty for a team’s franchise. Recently, consumers have found new ways to engage and interact with their favorite teams in the sports and entertainment industry. Keep reading below to learn some of the new ways fans engage in the sports industry.
eSports
Electronic sports, better known as eSports, is growing rapidly in the sports industry and creating its own market. eSports is expected to grow from $1.72 billion in 2023 to $6.75 billion by 2030. This sport is grabbing the attention of millions of people while benefiting athletes in numerous ways, such as getting millions of views on their social media content, college scholarships, sponsorships, and partnerships with brands. eSports isn’t usually what comes to mind when you think of marketing for the sports and entertainment industry, but it’s an area we will need to learn how to market within as it continues to rise.
Artificial Intelligence
Artificial Intelligence, also known as AI, greatly benefits the sports and entertainment industry. AI boosts player performance, offers personalized training and diet plans, and helps with scouting and recruiting, ticketing, automated sports journalism, and advertising. AI is able to predict over 40% of the sports categories and can now predict match outcomes with factors such as a team’s formation, number of goals scored, key passes for goal-scoring opportunities, a team’s formation, and the number of passes between teammates. This technology could change how we market the sports and entertainment industry in the future.
Fan Engagement Through Social Media
From updates on a game to liking a player’s picture on Instagram, fan engagement through social media outlets is significant. Fans use live streams and social media accounts to keep up with their favorite players or the current game that’s on. Using social media for your sports organization is a great way to connect with your fans on a deeper level, creating brand awareness and brand loyalty that consumers love.
Virtual Reality
Virtual reality is one of the leading technologies that will change how consumers participate in sports and entertainment. VR/AR allows fans to get a realistic experience all while sitting at home on the couch. It’s allowing fans to get tours of stadiums, better viewing, and so much more. Above all, VR is another great way to create brand loyalty with fans.
The sports and entertainment world is always growing and evolving. New trends are always popping up, meaning it’s essential to stay up to date with what’s happening in your industry. For more information on marketing in the sports and entertainment industry, check out Burkhart Marketing.
