The most successful franchise brands are led by CEOs who hold strong and compelling future outlooks for their company. Franchise thought leaders play a crucial role in every industry. You might be wondering, what is a thought leader? Thought leaders are experts that not only notice trends but are devoted to improving their industry by consistently addressing changes and issues. Becoming a thought leader happens when you build credibility and trust with your industry, audience and the greater public. To achieve this title you must plan, execute and be thorough with your strategies. Don’t be afraid to share your thoughts and perspectives. Undoubtedly, this path is one that arguably many desire to experience in their professional career.

If your goal is to become an impactful thought leader in your industry, consider the following recommendations below. 

Write Blog Posts Often 

Blog posts allow thought leaders to write about popular trends or topics in their industry that they are proud of. By publishing these to your company website, you will be able to control when and where they are published. 

Hold Leadership Positions Outside of the Company 

Demonstrating your devotion and willingness to the aspect of the community is essential. Teaching and sitting on boards locally will help you demonstrate seniority in your field.  

Publish Articles and Books

Publishing books and articles will help you gain credibility as a thought leader. Focus on writing about industry trends and issues. Submit them to both trade and industry publications or even reach out to journalists to maximize awareness. 

Share Trend Insights with the Public

With various ways to share your content, discuss marketing strategies with your marketing department. This will help determine which route will be the most successful for you as a thought leader. 

Take Advantage of Public Speaking Opportunities 

As a thought leader, your goal should be to impact others. The first step towards achieving this is to take on guest speaker opportunities such as speaking at conferences. Register for speaking opportunities at both regional and national levels to share knowledge on topics that interest you. 

Being a thought leader benefits not only you but your audience. People are always looking for guidance and expertise which is an opportunity you should take. As you become a skilled thought leader your leadership will be highly respected by those in your franchise. This will not only boost your career but help you establish a credible platform.