Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013.

It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could be missing some big opportunities.

Halloween is a time to think outside the box. One Social Media Agency did just that. Their creative thinking and hard work paid off when their Telekinetic Coffee Shop Surprise became one of the best viral campaigns ever.

Great, right?

Tricks and Treats. Isn’t that what Halloween is all about? This video is a great example of how some marketers are utilizing the fear of real people to spread a message, build a brand or just have some fun!