In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It offers the opportunity for more variety, increasing the chance of an upsell, cross-sell or a consumer revisiting your business.
Why Digital Signage Is More Economical, Efficient and Eye-Catching
If a store has five promotions running each month, that’s five different signs that they need to print and swap monthly. Designing new signage and setting it up not only takes time away from other tasks, but the cost of printing new signage each month is quite expensive. Having outdated sales promoted in your store is an easy way to irritate your customers. Unfortunately, some days, there’s just no time to switch out signs. Digital signage is a one-time purchase that takes only a few minutes to upload to your digital ad each time you have a new promotion. It also cuts down on time and effort spent correcting printing mistakes. Current Digital Signage technology allows you to schedule ads weeks and months in advance. This flexibility dramatically alters how you go about your content creation and allows better time management.
Another pro of having digital signage is that you can have multiple promotions rotating on the same sign at once. Creating a playlist on your digital sign lets the customers view multiple promotions in a short amount of time. Digital Signage also allows you to include motion into your ads. Animated advertisements are more fun for customers to look at, and they likely to be noticed for longer. The brain is attracted to motion, so, consumers are more likely to notice an advertisement if it’s animated. This will pull your consumer’s attention away from their phones and towards your ad.
Upsells
Upselling is a sales technique where a seller influences the customer to purchase more expensive items for a more profitable sale. It involves exposing the customer to products that they were not considering, causing them to buy more items and spend more money than planned. Digital signage offers an opportunity to promote more products to customers and entice them to purchase more items. An example of this is in fast food drive-throughs when they have multiple promotions looping on the digital menu board. If the customer sees an ad to upgrade to a larger drink size when they came for a small Coke, there’s no way they could pass up that deal!
Cross-Sells
Cross-selling is influencing a customer interested in a certain product to also buy a related or complementary product. Usually, it’s a product the customer doesn’t necessarily need, but when exposed to it as an option, they will most likely purchase it. Even if it’s not what they would normally purchase, cross-selling makes them feel like they need it. Multiple products are advertised together is an example of cross-selling in digital signage. For instance, gas stations often advertise a lower gas price for people who buy a car wash. You may not need a car wash, however, a lower gas price is very attractive, and your car could use a good cleaning. Couldn’t it? This could also occur when you’re purchasing a new camera. For instance, and the site suggests you also purchase a carrying case and an extra memory card at check out.
Revisits
Consistently increasing your store’s revisits requires you to give your customers a reason to come back by permanently influencing their buying behavior. You want to be the first place that pops into the consumer’s mind when they need something. You want to gain loyal customers. Aspects such as location, cleanliness, staff and quality are the most important factors of customer loyalty. Although, there are many other components you can use to incentivize it. For instance, customer loyalty cards and programs, calls to action, memorable tag-lines and logos and consistent promotional advertisements inside and out of your business, are all incentives for the customer to keep returning.
Digital Signage Key Takeaways
It’s crucial to have a loyal customer base and keep your consumers’ attention peaked. Digital signage has almost endless possibilities when it comes to attractive, economical and efficient advertising. It makes upselling, cross-selling and increasing revisits more feasible and effortless.
Our team at Burkhart are experts on the latest marketing and advertising tactics. To learn more about In-Store Digital Signage Advertising for Upsell, Cross-sell and Revisits, visit our website and find out the best way to integrate these methods into your business.
