You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality.

Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing things like integrating social media and email with CRM platforms like Salesforce.com, accessing advanced databases and standardizing the customer experience.

The Do’s and Don’ts

A crucial piece of good CRM is capitalizing on your local email database. When you leverage it correctly, you can enjoy positive returns. With this in mind, here are some do’s and don’ts to abide by:

Do

1. Personalize your emails.

Personalization can go a long way to make your email marketing more relevant to your customer base. Add your client’s name to the name field of the email, and do as much as you can to personalize your franchise’s offers.

2. Keep it relevant to your community.

To take your local market email campaign a step further, keep your emails relevant to your audience. References to local events, promotions and happenings can go a long way to provoke consumer trust. It will also help ensure that your customers look forward to the emails you send out.

3. Keep your emails simple.

While personalizing and adding graphics or images to your emails is smart, it’s also easy to go overboard. Keep your emails simple to avoid overwhelming your users. Use bullet points when possible and keep the copy short.

Don’t

1. Make your personalization alienating.

Being overly-familiar in your personalization will come off as creepy and can drive your customers away. Avoid it to maintain the best franchise email campaign out there.

2. CC your customers.

CCing your customers (and thus exposing their emails to everyone else on your list) is a sure way to lose clients. Keep their personal emails personal to ensure their loyalty and happiness to your company.

3. Get hasty.

Nothing ruins an email campaign like sloppy copy or broken links. Proof everything before you send it out for maximum effect.

The Best Franchises Feature Good CRM

The most profitable franchises in existence succeed because of good marketing and CRM tactics. Abide by these email do’s and don’ts and you’ll be launching an effective email campaign before you know it. You can quickly improve your franchise’s functionality, and ensure that you’re doing everything in your power to develop a loyal and reliable base of customers.

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