Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many marketers find themselves confused about the industry’s terms. This confusion is particularly apparent in the case of impressions versus reach. While the
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Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are
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Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure – or maybe you’ve already joined! If you have, this one’s for you. Run by members, franchise cooperatives provide franchisees the opportunity to
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Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your business in a single ad unit. You can create up to five ads per unit, each with its own format and links. Essentially,
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World Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off! Here’s
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During the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o, Ellen’s instantly
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Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting! Without a doubt, Pinterest has changed the
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Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could
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If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts. Each social media network positions itself to help you with
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When explaining Foursquare to people, we often hear the baffled response, “So people check in places… and then what?” Like any social media phenomenon, it doesn’t have to make perfect sense to you in order to get your business on board, and for you to learn how to use it
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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